Netflix isn’t spinning off its DVD service as a separate site named Qwikster, CEO Reed Hastings announced in a blog post this morning. Twitter reacted with mockery.

Still think the $50,000 I paid that guy for www.qwikstersux.com was worth it.

— BillCorbett (@BillCorbett) October 10, 2011

Things I spend too much time on: which cartoon hearts to pair w/Netflix envelope, judging weight of strikethrough line for “Qwikster”

— Tim Carmody (@tcarmody) October 10, 2011

On the plus side. Reed Hastings says Netflix is done with price increases. And you know once he says something, he won’t change his mind.

— Tim Carmody (@tcarmody) October 10, 2011

That was qwik.

— Bjorn Kristinsson (@bjornkri) October 10, 2011

Netflix should send everybody copies of Crazy/Beautiful, Mad Love and Girl, Interrupted to help us understand how it’s been acting.

— Chrismus Hauself (@movingsideways) October 10, 2011

Brett Favre is surprised Netflix didn’t abandon Qwikster sooner.

— Bruce (@BtotheD) October 10, 2011

I guess that @qwikster guy asked for too much money for his Twitter handle?

— Anil Dash (@anildash) October 10, 2011

Remember When Netflix Wanted To Rent DVDs On A Different Website? Yeah, That Was A Fun Week tcrn.ch/rrT9Xg by @johnbiggs

— TechCrunch (@TechCrunch) October 10, 2011

Pretty sure I just compared Qwikster to Rob Schneider while providing analysis on a national radio show.

— John Moe (@johnmoe) October 10, 2011

Goodbye Qwikster. Now I’ll go back to using you as a nickname for my penis.

— RainnWilson (@rainnwilson) October 10, 2011

Good, so Quikster can go down as just a horrible dream sequence – DVDs will be staying at netflix.com blog.netflix.com/2011/10/dvds-w…

— Andee Bower (@ampersandee) October 10, 2011

CEO’s should not have blogs. RT @kiro7seattle: Netflix just killed plans to split off DVD rentals.CEO’s blog post: kiro.tv/owB8ul

— Sarah Cook (@sarahpcook) October 10, 2011

“Reed Hastings, Netflix C.E.O. and the exact name we would use for a mid-market furniture store, said in a statement” vnty.fr/n184su

— Kayden Horwitz (@kaydenh) October 10, 2011

Apparently Netflix is on the “1 Business Plan per Month” plan.

— Billy Mabray (@billygoat) October 10, 2011

Since when did Ross Perot become CEO of Netflix?

— Pantse Macabre (@giromide) October 10, 2011