Last night @KanyeWest went on an 86-tweet stream of consciousness rant about his ambitious new company idea, DONDA. But what is DONDA?

He summarizes it pretty well here:

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154788994591363072"]

Then he says who he wants to include:

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154790119067484160"]

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154790691829059584"]

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154790932489838592"]

…aaand it just kinda goes nuts from there.

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154793217391468544"]

Sometimes I think about how people don’t know who Kanye is and I get upset, too.

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154799223987122176"]

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154799434914467840"]

Yeah, take that, MATHEMATICS. How come you’re plural in Britain but you’re just “math” in Ameriaca? GET IT TOGETHER.

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154800748293652480"]

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154808465498456065"]

Oh, and he throws out a gmail address so you can get involved.

[blackbirdpie url="https://twitter.com/#!/kanyewest/status/154808465498456065"]

But the best part of this whole thing has been the Twitter parody account @DONDAWorldwide. They immediately went on an overly broad, manic rant, and they did an amazing job.

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/154819443988500481"]

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/154820895863611392"]

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/154821522207424512"]

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/154827791353905152"]

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/154950046352277504"]

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/154980081675153408"]

[blackbirdpie url="https://twitter.com/#!/DONDAWorldwide/status/155004163456110592"]

This account was created within an hour of Kanye’s rant. That’s some pretty fast turnaround. Nice internetting, Internet.

So, that’s DONDA. Now you can stop wondering, “Hey, what is DONDA?” and move on to Phase 2 of appreciating DONDA, which is, “When are people going to stop talking about DONDA?” Give it a couple days.