Mountain Dew recently shut down its “name the new flavor” contest after 4chan easily pranked and hacked it. While the offensive names at the top of the list — Gushing Granny, Fapple, and “Hitler did nothing wrong” — have a certain appeal, I prefer the simple absurdity of these three entries:

• Pepsi
• Coke
• Soda

Of course the contest is gone now, only after someone hacked the site to read “Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11!” which is… not subtle, but effective.