When we started Lift, we imagined a support boost that could be applied to any goal. You guys are proving we hit the mark—none of us imagined we’d be doing so much to prevent masturbation.

— CEO of general-interest personal-goal app Lift, in an email to the “nofap” masturbation-willpower subreddit

I suspect these popular Lift goals are also secret markers for fapping:

• “Exercise”
• “Floss”
• “Meditate”
• “Save money”
• “Eat Fruit”
• “Pray”
• “Work on secret project”
• “Crunches”
• “Stop and enjoy life”
• “Stretch in the morning”
• “Practice Music Instrument”
• “Talk to at least one stranger”
• “Unclutter”
• “Tell my wife I love her”
• “Walk the dog”
• “Low-carb lunch”

Lift CEO email via Doctor Popular and Scott Beale