Cole Stryker

You know that crazy uncle who tells weird, rambling tales and says, “I’ve got so many stories from those days I could fill a book”? What if he went ahead and made it happen?

While watching the LA Kings playoff game I discovered one of those jarring, incoherent, often local ads with zero production value that you see during big sporting events. It was an ad for a book called It Never Rained in the Bronx by Steven Chanzes. I was mystified by the ad, because unless you’re a Grisham or a Baldacci, books aren’t advertised on TV, especially not during playoff games.

I went to the site and OMG it’s just the most wonderful thing. It’s this old Jewish guy living in Florida runs a blog (inexplicably archived in a series of individual PDFs) where he writes about everything from how his stomach flu ruined his cruise vacation to his quest to find a publisher. He signs all his “Blogs” with “Happy Writing.” It’s all there to promote his book.

Watch the ad and read the rest of the story. »