Yesterday Gizmodo got a hold of an Apple Store Genius Training Manual. They read it cover to cover and exposed its shocking techniques, like politeness and empathy. Today they announced they have found a leaked copy of a DiGiorno Pizza Training manual.

Sam Biddle Reports:

You may have seen the outrageous DiGiorno advertising that has been permeating televisions for years, claiming that their pizza is as good as any delivery place, even implying that a tiny nerdy kid could be invited into what appears to be a generic rap star’s slammin’ party. You would think DiGiorno knows better, right? You bet they do: DiGiorno knows exactly what it’s doing with our emotions. How do I know? I read DiGiorno’s secret training manual from cover to cover.

It’s a penetrating look inside DiGiorno: psychological mastery, banned words, role playing — you’ve never seen anything like it. THE HORROR!

The training manual I mysteriously ended up with is apparently the most up-to-date and runs a bizarre gamut of DiGiorno do’s and don’ts, even mentioning words that employees shouldn’t use like “fucking asshole” and lessons on how to capitalize on human emotions, like love of food.

See what else lurks inside the DiGiorno employee manual. »