Memes

Famously bad YouTube rapper Krispy Kreme has a new video out, “Stolen Bikes”. It’s slick, but still adorably homemade, and it builds on the narrative of James (who kidnapped Money Mike in “Best Friends”). And it’s probably the moment the media discovers what hip-hop fans have known for weeks now: Krispy Kreme is a hoax.

How believable was it that Krispy Kreme was really a semi-illiterate hick? How could lyrics like “Even if you had infinity knives, I would punch you up into the air like a kite” not be intentionally goofy, the work of a comedian doing a rap joke?

I always assumed so, but intelligent internet-appreciators like writer Greg Rutter took Krispy Kreme as legit, and Know Your Meme, Wikipedia and Best Week Ever never suggested a hoax. (Though the Huffington Post’s Andres Juaregui suspected something.)

So I started to believe there really was a mouth-breathing rural rapper who was just accidentally entertaining. Stupidity was a magical power superior to talent, and some day the only working comedians would be unintentional ones.

But I was wrong. Read the real story emerging about Krispy Kreme, a.k.a. Tyler Cassidy. »